Outsourcing your digital marketing efforts is always a good idea. Apart from well-known reasons like saving your time and time of your employees and focusing on your core business, instead of learning the craft yourself or engaging in the tiresome process of hiring your own team, there are plenty of other benefits of SEO outsourcing.
It is rarely recommended that you try to learn SEO yourself or assign your marketing team with learning the craft of search engine optimization. They will probably never go past the basics or what is worse, they will get it all wrong and fall into the loop of SEO myths that still linger around. So you will basically be paying them to be stressed about the work they are doing wrong or simply don’t understand.
On the other hand, you have to be careful to whom you are outsourcing your SEO. Fishing for the cheapest offer out there is likely to push you into a hole of black hat SEO (aka scamming the Google) that your website will never (or hardly) recover from.
Our suggestion is to always look for reliable SEO companies and ask for proof of their work in order to know who you are dealing with. You can even ask to speak to their previous or current clients or request the work they have done that is relevant to your industry.
Here we give you the reasons why we think you should outsource your SEO and it’s up to you to calculate the cost of investment in accordance with your company and budget.
SEO Is A Full-Time Job
SEO is not a one-time thing. It will be far from enough to set up your SEO preferences once your website is up or once you realize you need optimization. SEO is a full-time job that demands daily updates and tweaks in order to improve the ranking of your website and more importantly keep those good rankings in the long term.
If you decide to hire an in-house expert expect him to be constantly busy with link building, content optimization, and technical SEO. Depending on their writing skills and your company’s demands you may even task them with writing content.
In case you can’t afford to hire a full-time SEO expert which often come with a hefty price tag, your next best option is to outsource it to an SEO agency.
Outsourced SEO Pays Off
Once you decide to outsource your SEO to an agency you will most likely get a team of SEO experts working for your business that you could never afford to hire yourself. They will use their collective experience and knowledge to improve your company’s rankings. More often than not they will engage their own content writer and take care of your SEO efforts from beginning to end.
SEO, in general, may seem like a big or unnecessary investment in the beginning or something that you can learn yourself. But if you hire professionals, over time, as your rankings improve, you will see the rise in traffic and sales.
Not to mention that outsourced SEO also means outsourced account management which can take up a lot of your time that could otherwise be spent on your core business. You can track the results through reports or meetings and focus on other aspects of your business with ease.
You will Need A LOT Of Content
In order for your SEO to work, you will need a lot of content and we mean a lot. Depending on your business, you will probably need to add more service pages as well as blogs on a weekly basis, to say the least.
This won’t be that big of a problem if you already have in-house content writers but if you don’t have anyone to write blogs, you will either have to hire or outsource.
Blog writing demands not only talent and skills but also an ability to research the topic the best you can and implement information to work for your own cause with keywords included, of course.
You will Get More Than Just SEO
The nature of business is that SEO agencies are well versed in more than just search engine optimization. Like we mentioned above, you are likely to get a content writer with SEO knowledge or at least close to it.
SEO experts are usually skilled in PPC management but unlike regular PPC experts, they will tell you when it’s time to invest in PPC and when to save your money and rely on SEO only. Their knowledge of keywords and conversion rates can help you achieve more with minimum investments.
Outsourced SEO Is Easily Scalable
The demand for SEO certainly won’t be the same once your website is up and running and after it has been online for months. Then again, you may want to expand your business to other websites who will also need optimization.
The good thing about hiring an SEO agency is that you can easily make a shift according to the amount of work you need to do. While hiring SEO experts comes at the certain expense that stays the same or increases regardless of the amount of work (and firing brings bad company culture and reputation), with SEO agency you can just negotiate the lower fee and still have some SEO done.
Will You Outsource Your SEO Services?
No matter if you are a company in need of SEO or you are an advertising/web development agency that needs white label SEO services, outsourcing your SEO efforts to a team of experts may be one of the smartest business moves. If you can’t afford to hire a team of experts and keep them long-term, white label SEO services outsourcing is the best solution, as long as you do your research and pick the right company.
You can always count on us when it comes to search engine optimization and PPC. We will be happy to share our experiences relevant to your industry and give proof of our previous work.
You can contact us via the form on our website or give us a call.