SEM(Search and Display Ads) for Luxury Businesses
SEM for Luxury Brands
Any luxury brands will need its fair share of marketing. In order to make people spend in excess of hundreds of dollars for a few hours on a yacht or in a limo, you will have to showcase your services in a way that they come across as premium and desirable. Search Engine Marketing or Paid Ads on search engines is a great way to promote your luxury business to prospective clients.
SEM for luxury brands is a little different from regular SEM campaigns. While most ads offer discount and value as a purchase proposition, luxury brands ads need to be upscale and offer a lot of aspiration to the buyer. Yes, the offer needs to be enticing enough but the price should be a secondary factor, not the primary one.
Keywords Selection for SEM for Luxury Brands
Since the luxury brands niche is not for everyone, the keyword selection should also be made accordingly. If the aim of your campaign is to generate sales, you should target an audience that is more likely to make a purchase. People looking for cheap deals etc, might not be your target at all. More importantly since SEM campaigns are billed per click, you want to avoid the useless clicks for sure. Our team will work with you on a strategy to ensure that the keywords are selected in a manner that are not only specific to your business but can also potentially result in leads/clients.
Google Adwords & Bing Ads Campaigns
We get your started for your SEM for luxury businesses campaign by creating campaigns for you with Google Adwords and Bing Ads. Google is the most used search engine with a wide network of websites where you can also display ads. Our team creates campaigns on Google Adwords to suite your needs and based on the selected strategy, ads can be placed on the search engine or Google network sites as display/image ads. With the forecast tool, our team will also report about the number of clicks you can expect for the given budget for your business. You can also select specific keywords that you want to target. For instance, if you are in the business of luxury car service, you can target people looking for “limo service”, “airport limousine service” etc. Other than the Google network, we also help you get set up on Bing.
Monitoring for Best CPC & ROI
Once the campaigns are started, our team keeps regular check on the performance. We ensure that the CPC (cost-per-click) is the lowest and you can get the best ROI for your marketing investments. Get in touch with us to know more about how we can help you make your luxury business more successful with professionally managed SEM campaigns.